The behind-the-scenes mini-documentary series covers the Houston Dynamo’s historic playoff run. It was an exciting, unique approach to the established preseason series that told comprehensive and emotional storylines.
For the 2017 MLS and NWSL season, I spearheaded the production of the Dynamo Dash Zone, a weekly magazine show on all Houston Dynamo and Dash news, broadcasted locally on the KUBE 57 to a 2,400,000 market.
Dynamo Dash Zone 2017 Episode Playlist (35):
This five-part mini-documentary series takes viewers on a unique, behind-the-scenes journey during the Houston Dynamo 2016 preseason.
The idea to create this series developed over the off-season and became my pride and joy as I led the charge as the executive producer. Myself and one other videographer conceptualized, shot, edited and produced the project under tight deadlines, publishing one episode each week of preseason leading into the 2016 home opener.
I am extremely proud of this project. The athletes opened up to us throughout the filming process and created a great rapport, enabling them to further develop their media skills, and thus allowing the video team to better showcase their personalities and eventually pose the more sensitive questions. We gained their trust – and that took the storylines to a great new level.
This was my first video that has gone viral. The Argentinian National Team trained at the Houston Dynamo training facility ahead of their friendly against Bolivia to be played on our home field, BBVA Compass Stadium. The Houston Dynamo U18s took advantage of the once-in-a-lifetime opportunity to train with Argentina that week and I was able to capture a few special moments and interviews that were picked up by various outlets and social media accounts, receiving about millions of views worldwide:
- Web potential reach = 18 million worldwide
- Local Houston-area TV received >100 clips
- Estimated audience 1.288 million
- Felicity Value = $137,852 not including international coverage with outlets inclusive of ESPN, FOX Sports, FOX Sports Deportes, etc.
First, this 30 second clip of a chance interaction between a few U18s I was interviewing, who stopped for hugs with the best player in the world:
I also put together a quick 30 second clip for social media when World Champion Carli Lloyd and other Houston Dash players Steph Ochs, Erin McLeod and Ella Masar met Leonel Messi:
I then put together a long-form feature:
Adidas also requested to use my footage for their national campaign, #BeTheDifference:
Relive the USWNT’s journey to World Champions in the 2015 FIFA WWC, featuring NWSL’s Houston Dash athletes Carli Lloyd, Meghan Klingenberg and Morgan Brian.
*I edited this video compilation for in-stadium use during the July 12 Houston Dash vs Chicago Redstars, honoring all six Dash national team athletes in their first appearance back from the WWC.
(Video/music credit to FOX Soccer, U.S. Soccer, FIFA and American Authors)